The Tog Boutique opened their doors in summer 2022, with a single store in Surrey. At launch, most revenue was being driven through in store purchases. The founder also launched an online website, built on the 'Dawn' Shopify theme. This website was basic, but allowed customers to browse new products online and purchase.

Fast forward to April 2025, The Tog Boutique opened their second store in Sussex, with a goal to also expand the online side of the business. In October 2025 I began work on launching a new version of the online website, built on the Shopify theme 'Impulse'. Since the launch in late December 2025, the business has seen significant uplift in online sales, impressions, CTR's and overall sessions.